RPM Pakistan
RPM Pakistan supplies diesel and gasoline generators from 5 KVA to 4000 KVA — Perkins, Cummins, Baudouin — alongside forklifts, installation, maintenance contracts and spare parts. We built their website and then made it findable: structured product pages for every range, technical SEO, and a Google Business Profile tuned to rank them in Maps where buyers actually start looking.
Client
RPM Pakistan — Ring Power Machinery Solutions
Year
2023
Services
4 delivered
Industry
Generators & material handling
Services
Technologies
What was broken
Industrial buyers search by specification, not brand: a KVA rating, an engine make, a fuel type. The site had to answer those queries precisely while still ranking locally against established competitors.
Problem solved
A serious industrial supplier that was effectively invisible online — no catalogue a buyer could browse, and no presence in the local searches and map results where generator enquiries begin.
How we approached it
Build the catalogue around how buyers actually search, then earn the visibility. Dedicated pages per engine brand and generator range, a load calculator to capture people still sizing their requirement, and a Google Business Profile worked properly so RPM shows up in Maps for the areas they serve.
From brief to launch
Catalogue architecture
Structured the full range — Perkins, Cummins, Baudouin, gasoline and forklifts — into pages that match how buyers search: by engine brand, fuel type and KVA rating.
Search foundation
Technical SEO across the catalogue, with specification-led page structure and copy targeting the queries that precede a real quote request.
Maps & local presence
Set up and actively manage the Google Business Profile — categories, service areas, imagery and reviews — to rank in Maps for the regions RPM covers.
The decisions behind the design
Industrial buying is a specification exercise, not an impulse. The design gets out of the way of the numbers: clear product hierarchy, legible specs, and a quote request never more than a click away.
How it was built
A WordPress build on Astra and Elementor, kept light with Autoptimize so heavy product imagery doesn't slow the catalogue. GA4 and Tag Manager for measurement, a load calculator that turns an appliance list into a recommended kVA rating, and a delivered-projects showcase — real installations by location and rating — so a quote request arrives already backed by proof.
“Ashy Digitals helped us improve our website's design, security, and performance. Their technical expertise, clear communication, and reliable support made the entire process smooth and efficient.”
RPM Pakistan
Ring Power Machinery Solutions
